INDIVIDUAL ASSIGNMENT 2 (20%) - CHANNEL IDENT CLIP

 NABILA HUDA'S ACADEMIC BLOG

INDIVIDUAL ASSIGNMENT 2 (20%) - CHANNEL IDENT CLIP

TIMEFRAME: 

Week 07 – Week 09

DEADLINE:

End of Week 9

DESCRIPTION:

Create a channel ident clip for the same channel as Assignment 1. The ident (short for "identification") is a brief, creative clip that communicates the channel’s identity, typically used to open or close videos. This ident should encapsulate the essence of the channel, including its style, tone, and core messaging, and it should visually connect to the channel banner designed in the previous assignment. The ident clip should serve as a memorable signature intro that strengthens the channel’s branding. 

 REQUIREMENTS:

1. Creative Concept & Visual Style:

• The clip should showcase the channel's identity (including its logo, tagline, or theme) through visually compelling motion graphics.
• Consistency with the channel banner’s design in terms of color scheme, typography, and overall style is crucial to maintain cohesion.
• The ident should be dynamic and engaging, creating a strong first impression for viewers.

2. Narrative & Messaging:

• While brief, the ident clip should clearly communicate the identity or channel’s purpose, giving viewers an immediate sense of the content they can expect.
• Keep the channel’s audience in mind while designing the visual tone and style of the clip.

3. Duration & Format:

• The ident should be 5 to 10 seconds long, ensuring that it’s brief yet impactful.
• Resolution: At least 1080p (Full HD).
• Aspect Ratio: 16:9, suitable for platforms like YouTube or social media.
• File Format: MP4, MOV, or AVI.
• Audio: Students may include a short audio or sound effect to enhance the ident. This could be music, sound effects, or a voice-over. 

4. Technical Execution:

• Animation/Visual Transitions: Smooth motion graphics or transitions that align with motion design standards.
• Ensure that key elements, such as the logo or tagline, are clearly visible and not overpowered by visual effects.

5. Integration with Branding:

• The ident must reinforce the identity established in the channel banner from Assignment 1. There should be a clear visual and thematic connection between both assignments to ensure consistency.

SUBMISSION:

• A completed channel ident clip that adheres to the requirements listed above,
• Blog: Storyboard or sketches outlining the key scenes and transitions in your ident clip to show planning and thought process.
• Blog: A short written reflection (150-200 words) explaining the concept, the decisions behind the animation and visual choices, and how the ident relates to the previously designed channel banner. 

MOODBOARD:

For Assignment 2, I am tasked with designing a channel ident that captures the vibrant and colorful essence of traveling while showcasing it's fun and exciting nature. To lay the foundation for my creative process, I started by creating a mood board. A mood board is a curated collection of images, colors, and ideas that helps convey the style and mood of a project. It serves as a key tool for sparking inspiration, organizing concepts, and guiding the design. I crafted my mood board using Canva, ensuring a well-structured vision that brings my ideas to life.

Layout and Composition Mood board

Background Mood board

Element Mood board

COLOUR SCHEME:

For my channel ident, I use 4 different pastel colour to portray the fun in this channel ident. I use 2 tones of colour which is cool tones and warm tones. For cool tones I use blue and green. To represent the calmness and nature. Provide a sense of serenity and reliability, making your audience feel at ease. For warm tones, I use coral and yellow, to represent energy, excitement, warmth and happiness. By combining these tones, my channel ident can reflect the balance between adventure and relaxation, two core emotions tied to travel.

TYPOGRAPHY:

For my typography, I still use the same typography from my channel banner which is Lemon Milk that I downloaded in Dafont.

INSPIRATIONS:

This is a few of my video inspirations on how I want to animate the text and shape in my channel ident.

STORYBOARD:

This is my storyboard. My idea will have 6 scenes.

PROCESS:

1st Scene:

For my first scene, I got inspirations from this video. So, I followed the video tutorial to make my own. For the background I use the colour of warm tones which is Coral. I created the shadow of the font to make it look more pop out.

From this video, I try to recreate using title travel vlog. For the font I use Lemon Milk. This is the result of the recreation from the video.

2nd Scene:

For my second scene, I use many circles shape to make it looks like zooming into the circle with variety of colours. For the first step, I use the background colour of the Coral and then I create another circle in white colour. I adjust the sizing from small to medium then I create another circle in yellow colour and adjust the sizing align with the white circle so when it moves it will move smoothly following the sizing. 

Then, I make the circle become bigger and until fit to the screen.

I want to combine three colours in this scene, which is white, yellow and blue to make it look vibrant. After, I have done adjust the white circle and yellow circle. I create another circle in blue colour. As we can see, the white colour already full to screen. Only the yellow circle and the blue circle. This time I adjust the yellow circle and blue circle moving with the same alignment and smoothly.

The yellow circle also already full to the screen and I started put the background for my third scenes in the blue circle. After that I make the blue circle become the main background for this scene.

3rd Scene:

For this scene, I want to recreate this tutorial of airplane moving around animation because it really portray my channel which is travel vlog.

Before that, I start creation the background first which is I use the blue with mapping background. Then, I followed the tutorial step by step. First, I draw the line to show the path of the airplane using pen tool and adjust on the setting to make the line become dotted line.

Then, I take icon of airplane in google and import the icon into the adobe after effects and make the airplane fly following the line. At first the speed is quite fast then I drag the dots far away it become a little bit slower. 

4th Scene:

In this scene, use the same background as in the first scene which is solid background in Coral colour. To make it look this channel is about travelling I search picture of passport in google and import into adobe after effects. I use effects and presets on the icon. I use twirl effects. 

Then, I make the icon change from twirls icon passport to the original icon passport. I make the passport size bigger. After that, reduce the size to make the icon looks like it pop out but from big to small.

5th Scene:

For this scene, I use the same technique as in the second scene which is I use a few of circle shape to make it look like the shape is overlapping with each other. Like in second scene, I create a circle first on the background and make increase the size form bigger to smaller.

When the green circle started becoming bigger, I put a background in the circle for my last scene.

6th Scene:

For my last scene, I put the channel names in wiggle animation. Which is I inspire from this tutorial on how to make the font look wiggle.

I followed the tutorial step by step to recreate my own. This is the result. I put the subscribe button also in this last scene.

 

AUDIO:

For the audio. I took it from this video. Then I downloaded it into Mp3 and insert the music to the adobe after effects.

FINAL OUTCOME:

REFLECTION:

This project has been a challenging yet rewarding experience. I am incredibly grateful to my lecturer, Prof. Madya Dr. Siti Mahfuzah Binti Sarif, for her invaluable guidance throughout the process.

The channel ident clip highlights a vibrant travel theme, utilizing a visually dynamic approach. It integrates consistent branding elements like a soft pastel palette (blue, green, coral, and yellow) and the Lemon Milk font, ensuring alignment with the channel banner. The animation features playful transitions, such as airplane routes and zooming effects, symbolizing exploration and relaxation. Despite some technical hurdles, the ident successfully conveys the channel’s energetic identity, creating a cohesive and engaging introduction for viewers.

The creative decisions aimed to enhance viewer engagement through dynamic visuals that reflect the platform’s purpose. These elements together ensure the ident serves as a seamless extension of the channel banner, delivering a cohesive, inviting introduction.

In summary, this project taught me valuable lessons in adaptability, problem-solving, and creative thinking. Despite the obstacles, I’m proud of the final result and the skills I developed along the way.